About Two Point Oh! LA
In March 2010, Kelsi Smith of Los Angeles based fashion site, Dedicated Follower of Fashion, threw a pre-fashion week party for bloggers in Los Angeles. As a result of the success of the party and the relationships that were formed as a result, Smith decided that maintaining the unity and nurturing the community would be integral for the future of Los Angeles fashion and the blogging community at large.
Smith felt blogging was often an isolating task, working alone with a computer the vast majority of the time with little ‘in person’ interaction with other bloggers. Whilst working events, such as fashion week, bloggers would often find themselves working as a ‘one man band’ without the entourage of photographers, videographers and so forth, that larger publications work with. Whilst blogging networks do exist, most notably, Independent Fashion Bloggers, there was nothing to support Los Angeles bloggers on a local level where they could interact on a “real life”, personal level.
Through Two Point Oh LA, Smith hopes to educate, inform, promote and entertain her membership base, through a web based platform and through monthly events, to include workshops, promotions and networked gatherings. Each member, for an annual fee (web only: $25, pro: $45) receives their own profile on the site, invitations to the monthly events, brand opportunities, unique experiences and the chance to make social networking really social.
Two Point Oh! LA officially launched in July 2010 with our 1st Annual Picnic with 45 members. Almost one year and 15 successful events from Fashion’s Night Out, to our now infamous Pre-LAFW party’s to our partnership with the GRAMMY Style Studio and our outrageous “Snowball”, we have swelled to 125 members.