Blog genre:

fashion and personal style

What’s your day job?

professional blogger, fashion forecaster, and secondhand clothing dealer

What’s your favourite thing about blogging?

It allows me to share my passion for shopping and style with like-minded people and it’s a great source of fashion
inspiration

Hobbies:

I enjoy cycling, fitness, photography, sewing, scrapbooking, traveling, and reading books on consumer behavior

How would you describe your personal style?

My style is constantly evolving, driven by trends, and hopefully, never predictable

What is your favourite thing about Los Angeles?

The location, for its warm weather and proximity to the beach

How did you start blogging?

I was inspired by a handful of street style blogs back in 2007, and I wanted to share my photos and thoughts on trends in a quick, easy-to-read online format.

Favourite designer and why?

Mary Katranzou, for her dynamic and bold use of prints

Favourite store/bar/restaurant/activity in Los Angeles?

I enjoy shopping at the Rose Bowl Flea market. There’s endless people watching, and lots of inspiration in the form of antiques, vintage clothing, and home furnishings.

What is your most prized material possession?

a glamorous vintage coat from the 1960s that I inherited from my grandmother

What beauty item could you not live without?

Burt’s Bees radiance day and night cream